BLOG | Mindy Weinstein

8 min read

Product Popularity: 5 Tips to Drive Sales

Why Do Popular Products Sell Faster? Imagine walking into a restaurant as a first time customer. After weeks listening to your coworker...

7 min read

Limited Edition Marketing: The Key to Immediacy in Sales

Why do some products sell out in a matter of seconds, with consumers lining up on the streets or camping out by their computers to...

6 min read

The Clock is Ticking: 4 Ways to Leverage Time Scarcity to Speed Up Conversions

Businesses are always looking for ways to speed up the conversion process and increase product value to close the deal with customers who...

3 min read

How to Increase Product Value Through Perceived Scarcity

Humans have become masters of mental shortcuts, a skill that can be harnessed to great effect in marketing and advertising. In a world...

4 min read

5 Common Mistakes to Avoid When Using Scarcity in Marketing

In the blog post last week, I established how effective and powerful scarcity is. When scarcity is used correctly in advertising, it...

5 min read

Scarcity in Marketing: Increasing Sales by Influencing Demand

Scarcity, an often overlooked yet immensely powerful principle, has the potential to revolutionize your business. When harnessed...